On the 16th of September 2014, the popular Nigerian blogger, Linda Ikeji, broke the news of her #24m brand new 2014 Range Rover, the internet went wild, people congratulated her (I did too), haters hated, age and marriage prosecutors and detectors sounded their alarms, inspiration was rekindled for many (myself included) and plenty new BLOGS were opened.
Just last week, the news of her newly acquired #550m house in an exclusive playground of Nigeria’s obscenely wealthy, Banana Island, made us relive the September 2014 experience but of course, with more intensity. I mean, it’s more than half a billion!
The news of her new house and its worth was definitely overwhelming and I, sincerely, am happy for Linda Ikeji. You might think its just blogging, but only bloggers can explain how hard a work it is to source for contents online, fish out which you think is appropriate for your kind of audience and then go through the hassle of romancing our network providers in this country to get a single post published. Linda Ikeji does this consistently, morning, afternoon and night. Keeping you entertained, informed to her blog’s niche taste. I admire her strength and staying power and I am excited it is paying off NICELY!
As much as we can attribute her level of success in Nigeria blogging sphere to the First Mover Advantage (In marketing strategy, first–mover advantage, is the advantage gained by the initial (“first-moving”) significant occupant of a market segment.), her staying power has brought her thus far.
Which takes me back to the many bloggers springing out of Linda Ikeji’s success. Yes there is enough space for everybody.
According to internetlivestat, check out the number of internet users in Nigeria
If you can create an idea around a platform/blog which would be appealing to just 0.5% of the 81m+ internet users in Nigeria alone then you would be commanding 405,000 users. This is excluding the users from other countries that would naturally find your blog in the World Wide Web.
99.8% of blogs which was opened during the Range Rover period closed down in 3months. 99.9% blogs that have been opened between last week (the banana Island era), will become redundant in the next 3months.
Staying power is the ability to maintain an activity or commitment despite fatigue or difficulty. It took Linda Ikeji years to get to where she is now. It didn’t happen in days, neither did it happen in months. It took years. Its somewhat rude and discomforting when people approach me to teach them how to blog and make money instantly. Such messages gets zero response from me, because I basically wouldn’t know how to respond to such ignorance especially when I know blogging is not juju.
Nigerian Factor in blogging
It’s clear that the Nigerian factor, which is unfortunately negative, has a negative effect on running businesses in this country, be it online or offline. Tosin Alabi of africancosmopolitan once shared her experience as regards being a blogger in Nigeria and being a blogger in the western world.
In her words, she said “Many Nigerian companies approach bloggers for brand exposure (meaning they acknowledge your value & influence). However, the remuneration and manner of approach they bring to us sometimes isn’t the most encouraging.”
She also did give an instance of a mail sent to her by a foreign brand and the one sent to her by a Nigerian brand, click here to see the difference.
A business/brand owner would approach you as blogger for brand exposure but wouldn’t see the need to pay you for such services. Sometimes they see you sharing their business as them doing you a favour and you wonder what planet you are living in. This and many more factors makes blogging and growing to the height you would want to get to a bit difficult in Nigeria, however, this is where your staying power comes into play.
What’s your blogging goal?
Who are you target audience?
Would you be meeting needs with your blog contents, passing information or doing both?
What is your reach plan?
As much as I have come to understand that blogging is about following trends and evolving as it suits your vision and mission, some questions have to be answered, decisions made, and execution well mapped out.
Blogging involves time (a whole lot of it), finance, networking and consistency. So asides Linda Ikeji’s Range Rover and Mansion In Banana Island being your blogging career drive, do you think you have what it takes to be a blogger? Do you have the staying power?
In subsequent post, I will endeavor to share some essential blogging secret. Till then, let me get back to blogging.