#APATT – When Survival Demands Corruption

Hello, and a very Happy New Year to you and yours! My wish for you is that this year is your best year yet!

Let’s have honest conversations about the state of consumer experience: Can we build a society that doesn’t pressure everyone to be corrupt? House rents keep climbing, but income is not. A graduate will work donkey years to afford an old car. The maths is not mathing, yet we’re expected to normalise it.

Watch my advocacy below and share your thoughts:

The worst part is that despite these payments, we get little value. There is no protection for citizens, just grab, grab, grab. Everyone has hijacked a corner and turned it into a cartel: landlords, clubs, omo onile, even the airport. Why should anyone pay to use a trolley? I’ve travelled through several airports and never paid a kobo for that basic service.

What we have is not luxury or experience, but noise and ego. When life becomes a hustle, decency dies.

TV hosts of NewsCentralTV's A place at the table — L-R: Zumah Yahaya, Yinka Ogunnubi, Ronke Posh, Gbenga Ademujimi and Elsie Godwin at NewsCentralTV Lagos Studio

A PLACE AT THE TABLE airs live on Television every Sunday at 8 pm (WAT) – DSTV 422, Startimes 274, GOTV 23; via live stream on YouTube and X only on NewsCentral TV

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Elsie Godwin

I’m Elsie Godwin — a dynamic business leader, seasoned marketing and communications professional, and a media personality. My career spans diverse sectors, and at the core of everything I do are strategy, impact, and innovation. I’m a travel and fitness lover, a witty, extraordinarily sweet girl, and someone with very strong opinions on the issues I care deeply about. I don’t shy away from hard questions, challenging narratives, or saying the things that need to be said. ELSiEiSY is my forte — let’s play.